Services
I bring expertise in buying, merchandising, and strategic brand development, with strengths in trend forecasting, assortment planning, product strategy, and data-driven analysis across luxury and contemporary markets. I excel at building strong partnerships, elevating brand positioning, and driving profitable, sustainable growth through insight-led decision making.
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Deep expertise across all women’s categories
Luxury and contemporary market knowledge
Trend forecasting and product evaluation
Strong vendor and client relationship building
Data-driven decision making for assortment planning
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Assortment curation across digital and physical retail
Understanding of consumer behavior and market shifts
Performance analysis to optimize product mix
Translating trends into commercially viable assortments
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Building and elevating brand positioning
Driving profitable and sustainable growth strategies
Cross-functional collaboration with brand partners
Strategic insight informed by market and trend analysis
Innovation in response to a rapidly evolving retail landscape
About Me
I’m a seasoned fashion expert and brand consultant with 15 years of experience in the luxury retail industry specializing in buying, merchandising, and strategic brand development. As a former buyer for Saks, I gained deep expertise across all women’s categories and a nuanced understanding of the luxury and contemporary markets.
Known for my energetic, approachable style and ability to build strong client relationships, I combine a product-obsessed mindset with strategic insight. I partner with brands to drive profitable and sustainable growth, leveraging trend forecasting, product strategy, and data-driven insights to deliver results across digital and physical retail channels.
With a passion for innovation and a collaborative approach, I have consistently elevated brands in a rapidly evolving industry. I’m also a proud wife and mother to two boys, energized by this next chapter of my professional journey.
I bring the vision, expertise, and partnership-driven mindset needed to help businesses strengthen product strategies, enhance brand positioning, and achieve measurable growth.